Designing the Next-Generation Sportswear
Audax® emerged in a highly competitive market, with the challenge of introducing sportswear that not only stood out in design, but also in functionality. The brand set out to change the activewear paradigm and establish a deeper connection with its customers, promoting a narrative that goes beyond simple sportswear.
Crafting the Vision, Design, and Experience
Our focus was on innovation in design, technology and sustainability. From conception to implementation, we embarked on a comprehensive strategy that encompassed the development of high-performance products, a distinctive visual identity, and a highly versatile logo. We explored how the brand identity, digital experiences and customer-centric approach formed the foundation of the project.
Visual Identity & Brand Expression
The focus on Audax® visual identity is to convey its message of empowerment, dynamism and energy through vibrant colors, geometric shapes and clean lines. The Audax symbol represents the fusion between an abstract "A" and a mountain that symbolizes the challenges we face. The typography and bold design offer a distinctive visual representation, reflecting the innovative essence of the brand, also the creative direction of Audax is Energy In Motion, so from the color palette to the photographs we try to capture that idea.
